Sappi Tube The Neuroscience of Touch - Video 4 - Perceived ownership and Touch

A Communicator’s Guide to the Neuroscience of Touch unites neuroscience and branding to explore the many ways touch impacts how people perceive brands.

Touch—it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Sappi’s groundbreaking book, written in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is such a crucial part of the sensory experience and how it influences emotion and decision making, establishing this sense as critical to any brand experience.

https://www.sappi.com/neuroscience-touch

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The Neuroscience of Touch - Video 4 - Perceived ownership and Touch
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